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Traditional media like newspapers, television, radio and even billboard advertising can be costly. You pay for a general space and hope someone sees or hears it and then you hope they become interested. But suppose there is a way to only pay when someone is interested, for sometimes a fraction of the price of a traditional ad – that’s Pay per Click Advertising (PPC).

PPC is used in Google Ads, Amazon Advertising, and Microsoft Advertising. You simply bid on keyword phrases which are highly targeted to your market. The ads can be text-based search ads or shopping ads which feature images and text.

If someone types in those phrases, then your ad shows up.

How do you make money?

If you have a website and you want to funnel direct traffic to it by persons clicking a link, then simply set up a PPC ad.  If you offer a product, you can showcase what’s it all about and what’s the price. It is simple as that.

The chances of persons who click on your PPC ad when someone types in your keyword phrase, who then turn around and make a purchase is extremely high. Why, because one of the advantages of PPC ads is that it attracts persons who are looking for exactly what you are offering.

In fact, website visitors are 50% more likely to purchase something from you than persons who just naturally arrive on your website by just typing in your website address.

Why should you use PPC Advertising

PPC advertising is not free, however, there are many advantages to using it.

  1. You will get results quickly. Ads are created the minute you bid on the keywords, attracting traffic to your site within a week.

  2. You can track how your ads are doing and fix it quickly by performing analytics.

  3. You can target your customers by their location, gender, age preference and many other metrics.

  4. By setting up a landing page, you have an opportunity to showcase your offer as soon as the customer clicks the ad, bringing in revenue.

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